In the 1800s, with the lack of technology to make clothes, only the rich would have a few sets of fancy clothes. Even in the 1900s, when factories and sewing innovations were introduced, people opted for smaller-scaled shops. It wasn’t until the 1960s when fast fashion started becoming popular and people started to embrace cheaper clothes and styles. The result?
Fashion brands had to quickly adjust to this new market shift evident still in today’s society especially through brands like H&M, Uniqlo, and Padini.
Though fast fashion’s price tag is relatively cheaper than its highbrow sibling, we’re paying an unseen cost through the product’s quality, cheap labour, and environmental repercussions. Because of the fast-changing trends and throwaway culture, these clothes aren’t made to last and with its affordable pricing, you’re more likely to replace them with new ones anyway. This results in items ending up in landfills or getting incinerated which releases harmful byproducts into the environment.