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Know The Differences: International Events Management vs International Tourism Management

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04 Jul 2025

6 Min Read

The Taylor's Team (Editor)
IN THIS ARTICLE

Events and tourism are both vibrant industries that drive global connectivity, cultural exchange, and economic growth. While closely related, they demand distinct skill sets and cater to different professional ambitions. At Taylor’s University, two popular undergraduate programmes — the Bachelor of International Events Management (Honours) and the Bachelor of International Tourism Management (Honours) — offer students the opportunity to specialise in these dynamic sectors.

 

If you're drawn to curating unforgettable experiences or shaping global travel trends, choosing between these degrees can be a pivotal decision. This article unpacks the differences between the two programmes to help you determine which path best aligns with your career goals and personal interests.

Programme Overview

Bachelor of International Events Management
 

This programme equips you with comprehensive knowledge and hands-on experience in planning, managing, and executing events at both local and international levels. The curriculum blends creativity, business acumen, and operational skills to prepare you for the fast-paced events industry.

 

You’ll receive a dual award from the University of Toulouse Jean Jaurès, France, giving you an internationally recognised qualification upon graduation. You’ll also undergo a compulsory internship, providing real-world exposure and a competitive edge in the job market. Taylor’s University is also ranked among the Top 20 universities in the world for Hospitality & Leisure Management in the QS World University Rankings by Subject 2024 — further reinforcing the global quality and relevance of your degree.
 

You’ll explore modules such as:

  • Event design and production
  • Live event projects and client-based assignments
  • International exposure through internships or mobility programmes
     

Throughout the programme, you’ll organise real events, participate in competitions, and collaborate with industry partners — ensuring you graduate with both technical proficiency and creative confidence.
 

 

 

Bachelor of International Tourism Management
 

This programme prepares you to become an industry-ready professional in the global tourism landscape. You’ll develop the strategic thinking and cultural awareness needed to lead in a rapidly evolving sector, with a strong focus on sustainable tourism development and destination planning.

 

Just like its events counterpart, this programme offers a dual award from the University of Toulouse and includes a compulsory internship for practical, hands-on learning.
 

You’ll explore core learning areas such as:

  • Tourism planning and development
  • Sustainable tourism and eco-tourism
  • Tourism policy, strategy, and entrepreneurship
     

You’ll gain valuable insights through industry collaborations, field trips, and work-based learning, building a strong foundation in tourism systems and traveller engagement.

Unsure about your hospitality journey? Book an appointment with our education counsellors to explore which programme aligns best with your goals.

Focus Areas

Bachelor of International Events Management

This programme centres on the creation, coordination, and management of live experiences, with a multidisciplinary approach that includes:

  • Event concept development and production planning
  • Client engagement and stakeholder management
  • Legal, risk, and financial aspects of events
  • Hospitality integration for event execution
  • Creative direction and experience design

It’s ideal if you enjoy fast-moving, collaborative environments where organisation, communication, and problem-solving are key.

woman travelling in vietnam

Bachelor of International Tourism Management

This degree focuses on strategic leadership in tourism, placing emphasis on:

  • Tourism systems, economics, and sustainability
  • Policy and destination management
  • Service excellence in the travel industry
  • Digital transformation in tourism
  • Global tourism trends and traveller behaviour

It suits you if you’re drawn to big-picture thinking, cultural exploration, and sustainable development in the tourism sector.

Career Pathways and Future Opportunities

With a degree in International Events Management, you’ll be well-positioned to pursue roles such as:

  • Event planner or producer
  • Exhibition and conference manager
  • Festival and concert coordinator
  • Corporate events executive
  • Wedding or luxury event consultant

Thanks to the programme’s emphasis on project-based learning and real-world client projects, you’ll gain an edge in creative and business-focused roles across the events, hospitality, and entertainment sectors.
 

With a degree in International Tourism Management, you can explore careers in:

  • Destination marketing and management
  • Travel consultancy and tour operations
  • Eco-tourism or heritage site management
  • Policy and planning in tourism ministries
  • Aviation, cruise, or hospitality tourism operations

With its grounding in strategy, sustainability, and service innovation, this programme is ideal if you’re looking to lead and innovate in the future of global tourism.

aerial view of paris

Choosing The Right Path for Your Future

Choose the Bachelor of International Events Management if you:

  • Are passionate about creating immersive and impactful experiences
  • Enjoy working in fast-paced, high-energy environments
  • Thrive in team-based, hands-on projects
  • Have a flair for creativity, logistics, and communication
  • Want to build a career in events, brand activations, or entertainment

Choose the Bachelor of International Tourism Management if you:

  • Are curious about travel, culture, and global connectivity
  • Want to contribute to sustainable and strategic tourism planning
  • Enjoy exploring how people engage with destinations
  • Prefer roles that involve policymaking, development, or research
  • Aspire to lead in travel, tourism, or destination management

Both degrees offer strong academic foundations and real-world experience — the key is to align your interests with the industry that inspires you most.

Ready to take the next step? Book an appointment with our education counsellors to explore which degree aligns best with your goals.
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