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BACHELOR OF BUSINESS (HONS) INTERNATIONAL BUSINESS & MARKETING

KPT/JPS (R2/340/6/0408) (A 9968) 07/24

This degree programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

INTAKES: MARCH, AUGUST

 

3-year

programme

2-month

internship

Dual Award

UWE, United Kingdom or QUT, Australia

Programme Structure

In addition to a solid grounding in business, this degree programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

UNIVERSITY CORE


The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

 

  • MPU (U1a)
  • MPU (U1b)
  • MPU (U2) or Bahasa Kebangsaan A
  • MPU (U3)
  • MPU (U4)

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Complementary Studies Components.

 

Electives

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

TAYLOR'S CURRICULUM FRAMEWORK (TCF)

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

OVERSEAS TRANSFER OPTIONS

We offer the option of completing your Bachelor of Bachelor of Business (Hons) International Business and Marketing with one of our established partner universities in Australia.

AUSTRALIA
QUEENSLAND UNIVERSITY OF TECHNOLOGY
  • Bachelor of Business (International Business)
    1+ 2 years or 2 + 1 years
MACQUARIE UNIVERSITY
  • Bachelor of Commerce (International Business)
    1+ 2 years
UNSW SYDNEY
  • Bachelor of Commerce
    1+ 2 years
UNIVERSITY OF SOUTH AUSTRALIA
  • Bachelor of Commerce (Accounting) 
    1+ 2 years
  • Bachelor of Business (Human Resource Management)
    1+ 2 years
  • Bachelor of Business (Logistics and Supply Chain Management) 
    1+ 2 years
  • Bachelor of Business 
    1+ 2 years
  • Bachelor of Business (International Business) 
    1+ 2 years
  • Bachelor of Business (Innovation and Entreprenuership) 
    1+ 2 years
  • Bachelor of Business (Sports and Recreation Management)  
    1+ 2 years
  • Bachelor of Business (Tourism and Event Management) 
    1+ 2 years
  • Bachelor of Business (Management) 
    1+ 2 years
  • Bachelor of Commerce (Accounting)
    Bachelor of Business (Finance)  
    1+ 3 years
  • Bachelor of Business (Finance) 
    1+ 2 years
  • Bachelor of Business (Economics, Finance and Trade) 
    1+ 2 years
THE UNIVERSITY OF WESTERN AUSTRALIA
  • Bachelor of Commerce (International Business)
    1+ 2 years
UNIVERSITY OF TECHNOLOGY SYDNEY
  • Bachelor of Business
    1.5 + 1.5 years
  • Combined Degrees - Bachelor of Business and Bachelor of Arts in International Studies
    1.5 + 3.5 years
  • Combined Degrees - Bachelor of Business and Bachelor of Creative Inteligence and Innovation
    1.5 + 2.5 years

Future Careers

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

REQUIREMENTS

PREREQUISITES

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENTRY REQUIREMENTS

Taylor’s Business Foundation (TBF)

Pass with min. CGPA 2.00

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor's Diploma in Business (DIB)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CC with CGPA 2.00

South Australian Matriculation (SAM)/SACE International

Min. ATAR 60

Canadian Pre-University (CPU)

Min. average of 60% in 6 subjects

International Baccalaureate (IB)

Min. 24 points and above in 6 subjects

Monash University Foundation Year (MUFY)

Min. 255 / 400

Note: Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENGLISH REQUIREMENTS

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

FEES & SCHOLARSHIPS

Approximate Total Fees
(Local Students):

RM 99,900

Approximate Total Fees (International Students):

USD 33,391

We have scholarships for the brightest minds.

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* Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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