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BACHELOR OF BUSINESS (HONOURS) IN INTERNATIONAL BUSINESS & MARKETING

KPT/JPS (R2/340/6/0408) (A 9968) 07/24

This degree programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

INTAKES: JANUARY, MARCH, AUGUST
SPECIAL SEMESTER: JUNE

 

JUNE SPECIAL SEMESTER - TAKE CHARGE NOW

There’s no better time than now.
Taylor’s created the June Special Semester so you can get back on track and achieve your goals for the year, from wherever you are.

Speak to our counsellors about dual learning modes. Enquire now or schedule an on-campus/online consultation!

Applicable for all Bachelor's degrees except ADP, B. of Pharmacy, Dip. in Hotel Management, Dip. in Culinary Arts, and AdvDip. in Patisserie & Gastronomic Cuisine

 

There’s no better time than now.

Taylor's created the June Special Semester so you can take the next step towards your goals today, from wherever you are. ​Speak to our counsellors about dual learning modes. Enquire now or schedule an on-campus/online consultation!

 

Applicable for all Bachelor’s degrees except ADP, Bach. of Pharmacy and Advanced Diploma in Patisserie & Gastronomic Cuisine
Icon of 3-year

3-year

programme

Icon of 2-month

2-month

internship

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Dual Award

UWE, United Kingdom or QUT, Australia

Programme Structure

In addition to a solid grounding in business, this degree programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

UNIVERSITY CORE


The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

 

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Life Skills for Success and Well-being
  • Millennials in Malaysia: Team Dynamics and Relationship Management
  • Social Innovation Project
  • Bahasa Kebangsaan A – only for Malaysian students who had not obtained a credit in SPM Bahasa Melayu or do not possess the SPM qualification.

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Complementary Studies Components.

 

Electives

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

TAYLOR'S CURRICULUM FRAMEWORK 2.0

Taylor’s future-proofs you with a broader set of graduate capabilities beyond academic knowledge. We focus on a balanced set of attainment as you graduate.

OVERSEAS TRANSFER OPTIONS

We offer the option of completing your Bachelor of Bachelor of Business (Hons) International Business and Marketing with one of our established partner universities in Australia.

AUSTRALIA
QUEENSLAND UNIVERSITY OF TECHNOLOGY
  • Bachelor of Business (Accounting)
    1+ 2 years
  • Bachelor of Business (Advertising) 
    1+ 2 years, 1.5 + 1.5 (July Intake)
  • Bachelor of Business (Economics) 
    1 + 2 years, 1.5 + 1.5 years, 2 + 1 (Feb intake)
  • Bachelor of Business (Finance) 
    1 + 2 years, 1.5 + 1.5 years
  • Bachelor of Business (Financial Planning) 
    1 + 2 years 
  • Bachelor of Business (Human Resource Management) 
    1 + 2 years, 1.5 + 1.5 years
  • Bachelor of Business (International Business) 
    1 + 2 years, 1.5 + 1.5 years, 2 +1 years (Dual degree option) 
  • Bachelor of Business (Management) 
    1 + 2 years, 1.5 + 1.5 years
  • Bachelor of Business (Marketing) 
    1 + 2 years, 1.5 + 1.5 years
  • Bachelor of Business (Public Relations) 
    1 + 2 years 
MACQUARIE UNIVERSITY
  • Bachelor of Commerce (International Business)
    1+ 2 years
UNSW SYDNEY
  • Bachelor of Commerce
    1+ 2 years
UNIVERSITY OF SOUTH AUSTRALIA
  • Bachelor of Commerce (Accounting) 
    1+ 2 years
  • Bachelor of Business (Human Resource Management)
    1+ 2 years
  • Bachelor of Business (Logistics and Supply Chain Management) 
    1+ 2 years
  • Bachelor of Business 
    1+ 2 years
  • Bachelor of Business (International Business) 
    1+ 2 years
  • Bachelor of Business (Innovation and Entreprenuership) 
    1+ 2 years
  • Bachelor of Business (Sports and Recreation Management)  
    1+ 2 years
  • Bachelor of Business (Tourism and Event Management) 
    1+ 2 years
  • Bachelor of Business (Management) 
    1+ 2 years
  • Bachelor of Business (Finance)  
    1+ 2 years
  • Bachelor of Business (Economics, Finance and Trade) 
    1+ 2 years
  • Bachelor of Commerce (Accounting) Bachelor of Business (Finance) 
    1+ 3 years
THE UNIVERSITY OF WESTERN AUSTRALIA
  • Bachelor of Commerce 
    1+ 2 years
UNIVERSITY OF TECHNOLOGY SYDNEY
  • Bachelor of Business
    1.5 + 1.5 years
  • Combined Degrees - Bachelor of Business and Bachelor of Arts in International Studies
    1.5 + 3.5 years
  • Combined Degrees - Bachelor of Business and Bachelor of Creative Intelligence and Innovation
    1.5 + 2.5 years

Future Careers

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

REQUIREMENTS

PREREQUISITES

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENTRY REQUIREMENTS

Note: Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENGLISH REQUIREMENTS

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

Fees and Scholarship

Approximate Total Fees
(Local Students):

RM 105,650

 

Approximate Total Fees
(International Students):

USD 30,655

 

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Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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