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BACHELOR OF MASS COMMUNICATION (HONOURS) IN ADVERTISING AND BRAND MANAGEMENT

KPT/JPS (R2/342/6/0167) (MQA/FA0120) 02/26

Students of the Taylor's Advertising and Brand Management programme are taught advertising creative strategy and brand management to fulfil the market demand which have become morechallenging over the years.

This programme is designed to equip students with skills, techniques as well as theoretical knowledge of creating, designing and strategically thinking of real-world solutions for challenges of advertising and creating visibility for organizations and their brands. Students will be exposed to hands-on training with state-of-the-art, industry relevant equipment and software where they will be trained in both the creative and managerial aspects of the advertising industry. 

 

INTAKE: JANUARY, MARCH, AUGUST



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Icon of 3-year

3-year

programme

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3 to 4-month

internship

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Real world

industry projects

PROGRAMME STRUCTURE

Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

Click here to find out more about the Taylor's Curriculum Framework.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Life Skills for Success & Well-being
  • Millennials in Malaysia: Team Dynamics and Relationship Management
  • Social Innovation Project
  • Falsafah dan Isu Semasa 

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2

 

 

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

FLEXIBLE EDUCATION

The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Flexible Education Components.

 

[Choose ONE (1) of the packages:]

Minor

Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages. 


*Subject to availability.
*Meet min. module pre & co-requisite.

Second Major

Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.


*Subject to availability.
*Meet min. module pre & co-requisite.

Free Electives

Choose any FIVE (5) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.


*Subject to availability.
*Meet min. module pre & co-requisite.

 

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

TAYLOR'S CURRICULUM FRAMEWORK 2.0

Taylor’s future-proofs you with a broader set of graduate capabilities beyond academic knowledge. We focus on a balanced set of attainment as you graduate.

OVERSEAS TRANSFER OPTIONS

We offer the option of completing your Bachelor of Mass Communication (Honours) in Advertising and Brand Management degree programme with one of our established partner universities in Australia.

AUSTRALIA
UNIVERSITY OF SOUTH AUSTRALIA
  • Bachelor of Communication and Media
    1 + 2 years
    2 + 1 years
UNIVERSITY OF TECHNOLOGY, SYDNEY
  • Bachelor of Communication (Strategic Communication)
    1.5 + 1.5 years
UNITED KINGDOM (UK)
UWE BRISTOL, UK
  • BA (Hons) Media Communications
    1 + 2 years
    2 + 1 years

FUTURE CAREERS

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:

Requirements

PREREQUISITES

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENTRY REQUIREMENTS

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

ENGLISH REQUIREMENTS

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

Fees and Scholarship

Approximate Total Fees
(Local Students):

RM 104,594

 

Approximate Total Fees
(International Students):

USD 30,408

 

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Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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